ROLE DESCRIPTION
Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more. Enable sales by providing highest impact of all push and pull marketing channels. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.

EXPECTATIONS AND TASKS
Strategy Execution – Have a basic understanding and eagerness to learn how to translate business strategy and objectives into effective marketing execution tactics. Pursue the proper training so as to learn how to apply consistency and ensure compliance with all demand generation activities. Develop a sense of how to build a balanced set of marketing activities across all pipeline stages including acceleration and close activities as required.
Lead Management – Proactively engage in lead management review and analysis to understand the processes and to facilitate additional reporting activities. With management guidance, learn to collaborate with key sales and business stakeholders to increase impact of marketing. Seek to improve lead quality, secure higher acceptance rates, and optimize related campaign processes for improved future execution.
Data and Performance Management – Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including CRM, reports, dashboards and scorecards.
Market Research/Analysis – In preparation for successful tactic execution, learn to understand the market and target audience, how to segment and adapt messages, and to optimize campaign tactics.
Asset Development and Management – In line with defined programs and campaigns, manage the coordination, development, and dissemination of assets such as videos, blogs, infographics, websites, white papers, etc., on time and on budget.
Agency Management – In line with respective purchasing policies and management decisions, manage projects in conjunction with marketing agencies. This includes the set-up of purchase orders/shopping carts, as well as the coordination of respective project budgets.
Field Enablement – In consistent alignment with sales and business stakeholders, understand the role of stakeholder management in the development of effective marketing tactics and assets. Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities.
Customer Service and Relationship Management – In line with the marketing vision, maintain a high level of customer focus in order to contribute towards creating a valuable customer experience. This includes servicing inquiries, resolving problems, responding to direct customer requests (especially in local markets or for events), and more.
Channel & Ecosystem – Be familiar with how to consider and/or leverage different routes to market such as channels and ecosystem (GCGB) to optimize impact and reach of respective marketing tactics.

WORK EXPERIENCE
He/She should have finished an internship
Maximum of 1 year of working experience
Experience in/with marketing, sales and/or IT industry is preferred

EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES
Recent graduate of Bachelor's degree in Marketing, Business Administration, Engineering or related
The initiative to work independently in a self-directed environment
A passion to establish and maintain positive relationships with colleagues, stakeholders and partners.
Ability to collaborate and work across virtual teams to achieve combined goals.
Strong business-orientation, process design and analytical skills combined with a focus on execution and results
Strong organizational skills
Accountability for achieving both individual and shared team goals
Excellent communication and presentation skills, ability to communicate effectively with peers and management
Creative problem-solving abilities
Creativity, enthusiasm and a desire for continuous improvement